our team

Lisa Geason-Bauer, President

Lisa founded Wisconsin’s first triple bottom line managed marketing and sustainability consulting firm (Evolution Marketing) in 2007. Since then she has played an active role in shaping the discussion within the business world regarding adoption of strategic sustainability strategies and inclusion of corporate social responsibility programs/projects into day-to-day business operations. Ms. Geason-Bauer has been working at the intersection of sustainability, marketing/communications and product innovation; she enjoys helping her clients to distinguish themselves from their competition via adoption of triple bottom line strategies and circular economy thinking.

Lisa is a progressive, systems thinking communications executive experienced in managing people, projects, events and organizational outcomes for independently owned businesses, not-for-profit organizations and governmental units. She is an out-of-the box thinker experienced in educating, advising, demonstrating how to incorporate economic, social and ecological sustainability strategies, practices into business operations, organizational culture and product development.

In June of 2023, Lisa completed B Lab US & Canada’s new B Consultants training program and she was in the first cohort to receive the designation of Trained B Consultant.  Lisa is a sustainability, ESG  practitioner and has been helping companies tell their impact stories for over a decade.  As a consultant she has worked on projects in supply chain sustainability, social sustainability (i.e. workforce engagement, culture and DEI), renewable energy, energy efficiency and the green building space.  Lisa is a co-founder of B Local WI and the current Chair.  She is also the Vice Chair of the Waukesha Ozaukee Washington County Workforce Board. 

Michael Bauer, Graphic Designer & Eco-Artist

Michael joined the Evolution Marketing team in 2010.  He has an extensive background in print design, magazine marketing, and direct mail pieces as well as hands-on print production experience. At Evolution Marketing, he is the lead creative designer for all print projects, including clients’ annual reports, holiday cards, special appeals, marketing brochures, and collateral materials. He is also responsible for the overall look and feel of the Evolution Marketing brand, print materials, and our impact reports. He has received several accolades (American Graphic Design Awards, International Marketing & Communications Gold, Honorable Mentions)  for his work with nonprofit entities - Citizens Utility Board of Wisconsin, Wisconsin Sustainable Business Council, Wisconsin Green Building Alliance, and Greener Oconomowoc, Inc.  

Some of Michael’s favorite creative projects include his time working with farmers - JRS Country Acres complete re-brand, and local environmental nonprofit -  Greener Oconomowoc on their 2013 Earth Day Bike Summit entire event brand, collateral marketing pieces. He also enjoyed yearly (2010-2017) creating the seasonal Oconomowoc Winter Farmers Market branded event graphics package that included printed collateral and digital graphics for social and event signage. Prior to joining the creative team at Evolution Marketing, he worked in construction as a tile contractor.

Stephanie Krubsack - Sustainability & Wellness Creative

Stephanie’s creative experience began 16 years ago as an editor-in-chief for a magazine and later building personal websites and content through food and travel blogging at SK Parfait. She soon offered services to other companies, developing marketing and branding skills to help promote a product or service while working full-time for corporations in the paper and automotive industries in Wisconsin and later IT and food industries in Colorado. She continued to gain skills in customer success and brand management with food product and home improvement companies in the Midwest, working alongside individuals from all walks of life and creating content for many types of media. This work included branding, logo and graphic design, social media management, email marketing, blog, and content writing, sustainability consulting, and video copywriting and directing. In 2018, she was also responsible for background research, coordination of information, and vetting a solar energy project for her fortune 500 employer.  

Naturally drawn to the sustainability space and growing up in a home surrounded by family-owned farmland in a reforestation program in Wisconsin, she wanted to create a platform to highlight all of the individuals and companies that bring awareness to wellness, sustainability, and the environment. She created the company Purevant Living to provide creative services within sustainability and wellness through interviews, podcasting, articles, and design. She has facilitated many community wellness workshops and cooking classes, published several recipes and children’s books, and created and designed the Women Who Kayak organization to promote community and preservation of our waterways. Most recently, she launched the Person & Planet podcast with an upcoming paired magazine. Stephanie aligned her business in a manner prioritizing community outreach, giving, environmental stewardship, and the Sustainable Development goals, showcased in Purevant Living’s 2020 Impact & Carbon Footprint Report. She currently serves as an Advisory Board member for the Wisconsin Sustainable Business Council.

Melina Marcus - Sustainability Communications & Media Relations Strategist

Melina Marcus is President and Founder of MM Consulting Services. She is an entrepreneur at heart having co-founded Rebel Green as one of Wisconsin’s first, mission-based, environmentally responsible consumer packaged goods (CPG brands). A Women-Owned business and Certified B Corporation™, they have brought to market plant-powered household cleaners, USDA Certified organic laundry detergents, and the first carbon-neutral, bamboo household paper products of its kind. As the Co-founder and the firm’s Communications Strategist, Melina has been responsible for the co-development of their eco-chic and environmentally responsible brand, and their creative messaging from social media to media outreach to the product shelves.

As Co-founder and Principal, Melina also performed sales within the company working on national and regional retailer accounts for more than a decade. Rebel Green products are distributed in approximately 6,000 retailers nationwide and in the UK and Canada.

Ms. Marcus is passionate about the environment, human health, and using business as a force for good in the world, as such she is actively involved in the National Natural Products Climate Collaborative, and has participated in the Ceres Lead on Climate 2020 Day, where she spoke with Members of Congress regarding the need to create public policies around decarbonization. As a member of We’re Still In, Rebel Green amplifies its work for a regenerative and equitable society and its pursuit of the UN Sustainable Development Goals.

Ms. Marcus worked as a journalist for over a decade, and she is a proud graduate of the Boston University College of Communications. Currently, Melina serves in the volunteer capacity of Communications Chair for B Local WI.

Sydney schonhoff, sustainability intern

Sydney Schonhoff is an undergraduate third-year student at Edgewood College studying Environmental Studies with a focus on environmental justice and climate resiliency. Sydney is an Envision SP professional and hopes to achieve further certifications in the field of sustainability. Sydney is currently serving in the role of Sustainability Consulting intern at Evolution Marketing where she will be putting her third-party certification and impact reporting passion to work, throughout spring and summer of 2023. “My goal working with Evolution Marketing  is to learn the different skills involved with impact reporting and storytelling in the sustainability field, promoting transparency and holistic approaches to business.”

Chai Kitty - Mascot

Evolution Marketing welcomed Chai in Dec of 2022 to our office as our first official office kitty. She has settled in well, and she does enjoy a good virtual visit with whoever Lisa is talking with online. She is a rescue and enjoys organic catnip!

Article written by Evolution Marketing 2020 summer intern Emma Hofman and our President Lisa Geason-Bauer. The article was published in B the Change (through Medium), explaining why companies are shifting to a stakeholder mindset.